This is the most informative piece I’ve read since joining Substack, albeit only two months ago. Still, I’ve filtered through much nonsense to find quality words. I'm glad I subscribed.
"Conversely, Bruce Springsteen defended the Dynamic Pricing model in an interview with Rolling Stone published last Friday."
For context/completeness, here's the relevant portion of the Rolling Stone interview -
"It caused a bit of an uproar in the fan community because some of the tickets used dynamic prices, and some tickets hit $5,000. Did you know in advance about those price points and dynamic pricing, and do you have any regrets about that?
What I do is a very simple thing. I tell my guys, “Go out and see what everybody else is doing. Let’s charge a little less.” That’s generally the directions. They go out and set it up. For the past 49 years or however long we’ve been playing, we’ve pretty much been out there under market value. I’ve enjoyed that. It’s been great for the fans.
This time I told them, “Hey, we’re 73 years old. The guys are there. I want to do what everybody else is doing, my peers.” So that’s what happened. That’s what they did [laughs].
But ticket buying has gotten very confusing, not just for the fans, but for the artists also. And the bottom line is that most of our tickets are totally affordable. They’re in that affordable range. We have those tickets that are going to go for that [higher] price somewhere anyway. The ticket broker or someone is going to be taking that money. I’m going, “Hey, why shouldn’t that money go to the guys that are going to be up there sweating three hours a night for it?”
It created an opportunity for that to occur. And so at that point, we went for it. I know it was unpopular with some fans. But if there’s any complaints on the way out, you can have your money back.
As you said, the fans were pretty upset. Backstreets said it caused them to suffer a “crisis of faith.” They wrote an op-ed where they said that dynamic pricing “violates an implicit contract between Bruce Springsteen and his fans.” How did you feel about all that blowback against you?
Well, I’m old. I take a lot of things in stride [laughs]. You don’t like to be criticized. You certainly don’t like to be the poster boy for high ticket prices. It’s the last thing you prefer to be. But that’s how it went. You have to own the decisions you have made and go out and just continue to do your best. And that was my take on it. I think if folks come to the show, they’re going to have a good time.
Do you think in the future you’ll avoid using dynamic pricing, where the prices change in front of your eyes during the initial on-sale?
I don’t know. I think in the future, we’ll be talking about it, of course [laughs]. It changes from tour to tour. We will be coming back. I’m sure we’ll be playing outside somewhat. That’ll be a whole other discussion when that comes around. I don’t want to say anything now, but we’ll see what happens."
“would be funny if it wasn’t so fucked up.” -- well put
Hopefully Taylor Swift can succeed where Pearl Jam failed.
Great article!
Isn't there some way big artists can disrupt these monopolies?
This is the most informative piece I’ve read since joining Substack, albeit only two months ago. Still, I’ve filtered through much nonsense to find quality words. I'm glad I subscribed.
"Conversely, Bruce Springsteen defended the Dynamic Pricing model in an interview with Rolling Stone published last Friday."
For context/completeness, here's the relevant portion of the Rolling Stone interview -
"It caused a bit of an uproar in the fan community because some of the tickets used dynamic prices, and some tickets hit $5,000. Did you know in advance about those price points and dynamic pricing, and do you have any regrets about that?
What I do is a very simple thing. I tell my guys, “Go out and see what everybody else is doing. Let’s charge a little less.” That’s generally the directions. They go out and set it up. For the past 49 years or however long we’ve been playing, we’ve pretty much been out there under market value. I’ve enjoyed that. It’s been great for the fans.
This time I told them, “Hey, we’re 73 years old. The guys are there. I want to do what everybody else is doing, my peers.” So that’s what happened. That’s what they did [laughs].
But ticket buying has gotten very confusing, not just for the fans, but for the artists also. And the bottom line is that most of our tickets are totally affordable. They’re in that affordable range. We have those tickets that are going to go for that [higher] price somewhere anyway. The ticket broker or someone is going to be taking that money. I’m going, “Hey, why shouldn’t that money go to the guys that are going to be up there sweating three hours a night for it?”
It created an opportunity for that to occur. And so at that point, we went for it. I know it was unpopular with some fans. But if there’s any complaints on the way out, you can have your money back.
As you said, the fans were pretty upset. Backstreets said it caused them to suffer a “crisis of faith.” They wrote an op-ed where they said that dynamic pricing “violates an implicit contract between Bruce Springsteen and his fans.” How did you feel about all that blowback against you?
Well, I’m old. I take a lot of things in stride [laughs]. You don’t like to be criticized. You certainly don’t like to be the poster boy for high ticket prices. It’s the last thing you prefer to be. But that’s how it went. You have to own the decisions you have made and go out and just continue to do your best. And that was my take on it. I think if folks come to the show, they’re going to have a good time.
Do you think in the future you’ll avoid using dynamic pricing, where the prices change in front of your eyes during the initial on-sale?
I don’t know. I think in the future, we’ll be talking about it, of course [laughs]. It changes from tour to tour. We will be coming back. I’m sure we’ll be playing outside somewhat. That’ll be a whole other discussion when that comes around. I don’t want to say anything now, but we’ll see what happens."